I designed integrity to be the super-premium luxury cuvee in the Marquis Philips line-up. The idea was to make a wine that had power but also finesse and elegance, that was supple, with soft tannins, and built to last a long time. The fruit came from McLaren Vale. Integrity became a cult classic. Ian Kidd had the brilliance to keep the label clean and laconic and let the name and the wine do the rest.